CONTEXT

Within the Beauty Tech team for the La Roche Posay brand, in charge of the design and international deployment of several B2C digital services related to skincare.

SITUATION

With the aim of increasing their digital visibility and online transactions, many services have been developed to support users in their customer journey. La Roche Posay having an international presence and a complex internal workflow, how to effectively ensure the deployment of several online services around the world?

TASKS

Accompany the client in the implementation of processes and the definition of KPIs to ensure rapid and efficient deployment.

ACTIONS

• Tests & Acceptance
• Follow-up of user incidents and anomalies
• Creation of deliverables for deployment
• End-to-end monitoring and coordination (Configuration, Analytics, CRM, Tests, Integration, etc.)
• Implementation of CRM activation campaign
• Definition and monitoring of KPIs
• User training

RESULTS

• Online services responding to user demand
• A process and meetings put in place to coordinate deployment
• Documentation and deliverables to ensure efficient and uniform follow-up
• Definition of KPIs for measuring results