SITUATION

Within the Middle East Africa department, the Orange Football Club product is a reference for African football fans on three platforms: Web, Application, Social networks

TASKS

As Social Media Manager, my role was to implement a content strategy for all social networks

ACTIONS

• Definition of Orange Football Club product strategy and objectives
• Operational and strategic management of the different Orange Football Club pages in 3 languages (French, English, Arabic) – Facebook, Twitter, Instagram, Youtube, Snapchat…
• Monitoring and analysis of performance of Orange Football Club pages: Definition and monitoring of KPIs (optimization of organic reach rate, engagement rate, link click rate), UTM tag campaigns
• Définition et analyse de campagne sponsorisées : AB Testing, travail du wording, ciblage, travail du visuel
• Implementation of a Social Gaming strategy: mechanics, UX design, performance and conversion tunnel analysis
• Campagnes de communication avec les Community Managers des filiales Africaines Orange
• Planning and structuring of the editorial line
• Benchmark and reporting
• Relationship and exchanges with media agencies, service providers, Community Managers, etc.
• Cross-functional work with the application and website teams
• Homogenization of the three platforms: editorial line, synergies, traffic redirection, cross-functional campaigns
• Daily work with the WEB team, monitoring web performance on Google Analytics
• Weekly call with the Abidjan Technocentre about the new features of the mobile application

RESULTS

• 4M fans on Facebook
• 180k followers on Twitter
• 150k downloads on the mobile application