{"id":929,"date":"2019-05-14T09:28:37","date_gmt":"2019-05-14T09:28:37","guid":{"rendered":"http:\/\/romaindaigmorte.com\/?p=929"},"modified":"2023-04-24T10:36:33","modified_gmt":"2023-04-24T10:36:33","slug":"loom-un-nouveau-regard-sur-lindustrie-du-textile","status":"publish","type":"post","link":"https:\/\/romaindaigmorte.com\/en\/2019\/05\/14\/loom-un-nouveau-regard-sur-lindustrie-du-textile\/","title":{"rendered":"Loom, un nouveau regard sur l'industrie du textile"},"content":{"rendered":"

J’ai toujours eu des difficult\u00e9s \u00e0 trouver des v\u00eatements qui me correspondent, pas forc\u00e9ment d’un point de vue esth\u00e9tique <\/strong>mais plut\u00f4t d’un point de vue \u00e9thique<\/strong>. Je n’ai jamais \u00e9t\u00e9 fan de la fast-fashion, il n’est pas difficile de s’imaginer l’immense gaspillage qui se cache derri\u00e8re le d\u00e9filement quasi-mensuel des collections dans les magasins et je n’ai jamais \u00e9t\u00e9 convaincu par leur campagne de greenwashing et leur pseudo-engagement dans la lutte contre le r\u00e9chauffement climatique. Du c\u00f4t\u00e9 des marques de luxe, je suis r\u00e9ticent \u00e0 l’id\u00e9e d’\u00eatre l’\u00e9g\u00e9rie d’une marque pour laquelle je ne cautionne pas les m\u00e9thodes de fabrication et dont le prix de vente correspond surtout \u00e0 du marketing et du prestige.<\/p>\n\n\n\n

Au-del\u00e0 du gaspillage et des conditions de travail des employ\u00e9s, les entreprises de la fast-fashion ont pour moins instaur\u00e9s un autre probl\u00e8me : en vendant des T-shirts \u00e0 moins de 5\u20ac, ils ont rendu le fait d’acheter ce m\u00eame article \u00e0 15 ou 25\u20ac cher<\/strong> alors que c’est le prix qui va r\u00e9mun\u00e9rer de mani\u00e8re juste l’ensemble des acteurs de la cha\u00eene de production.<\/p>\n\n\n\n

Rappelons que l’industrie du textile est la deuxi\u00e8me industrie la plus polluante<\/strong> au monde juste apr\u00e8s celle du p\u00e9trole. Alors si vous vous sentez concern\u00e9s par le r\u00e9chauffement climatique et le d\u00e9clin de la biodiversit\u00e9, il est temps de mouiller la chemise.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Produire plus mais moins <\/h3>\n\n\n\n

Hier s’est tenue une pr\u00e9sentation de Loom par ses fondateurs, une start-up (qui ne se d\u00e9finit pas comme une) ayant pour objectif de r\u00e9volutionner l’industrie du textile<\/strong>. Leur credo : le produit avant tout. Textile, fabrication, tests de r\u00e9sistance, compr\u00e9hension du besoin des clients… Ils sont extr\u00eamement rigoureux et exigeants avec eux-m\u00eames pour produire le meilleur tout en restant accessible. Je suis le d\u00e9veloppement de cette entreprise depuis ses tout d\u00e9buts avec l’\u00e9quipe de Merci Alfred, alors quand j’ai appris qu’ils lan\u00e7aient une lev\u00e9e de fonds participatives, je n’ai pas h\u00e9sit\u00e9 une seule seconde.<\/p>\n\n\n\n

Alors oui, produire plus mais moins \u00e7a para\u00eet un peu bizarre comme \u00e7a et je pense que c’est un paradoxe auquel s’est confront\u00e9 les dirigeants mais leur discours fait sens. Si en achetant un pull Loom, on ach\u00e8te 3 pulls H&M en moins, dans un sens, produire plus sera bien \u00e9gal \u00e0 produire moins<\/strong>. Longue vie \u00e0 Loom et esp\u00e9rons que \u00e7a donne des id\u00e9es \u00e0 d’autres acteurs quelque soit leur secteur d’activit\u00e9.<\/p>\n\n\n\n

www.loom.fr<\/p>","protected":false},"excerpt":{"rendered":"

J’ai toujours eu des difficult\u00e9s \u00e0 trouver des v\u00eatements qui me correspondent, pas forc\u00e9ment d’un point de…<\/p>","protected":false},"author":2,"featured_media":16148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[43,45],"tags":[42,44,46,47],"class_list":["post-929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-green","category-startup","tag-ecologie","tag-loom","tag-startup","tag-textile"],"acf":[],"yoast_head":"\nLoom, un nouveau regard sur l'industrie du textile - Romain Daigmorte - Product Owner Web & Mobile Freelance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/romaindaigmorte.com\/en\/2019\/05\/14\/loom-un-nouveau-regard-sur-lindustrie-du-textile\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Loom, un nouveau regard sur l'industrie du textile - 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