{"id":1561,"date":"2022-01-24T11:14:53","date_gmt":"2022-01-24T11:14:53","guid":{"rendered":"http:\/\/romaindaigmorte.com\/?p=1561"},"modified":"2023-04-24T09:20:44","modified_gmt":"2023-04-24T09:20:44","slug":"la-plus-grande-acquisition-de-lhistoire-du-monde-du-jeux-video","status":"publish","type":"post","link":"https:\/\/romaindaigmorte.com\/en\/2022\/01\/24\/la-plus-grande-acquisition-de-lhistoire-du-monde-du-jeux-video\/","title":{"rendered":"La plus grosse acquisition de l\u2019histoire des jeux vid\u00e9o"},"content":{"rendered":"<p>Personne ne s&rsquo;y attendait, l&rsquo;annonce est tomb\u00e9e la semaine derni\u00e8re : <strong>Microsoft continue de prendre la main sur le march\u00e9 du jeux-vid\u00e9o avec le rachat de Activision Blizzard pour la modique somme de 68 milliards de dollars<\/strong>. Je ne pouvais pas ne pas commenter cet \u00e9v\u00e8nement qui est tout simplement historique pour la communaut\u00e9 des gamers.<\/p>\n\n\n\n<p>C&rsquo;est vraiment une acquisition incroyable qui <strong>risque d&rsquo;avoir un fort impact sur le march\u00e9 des jeux-vid\u00e9o <\/strong>dans les prochaines ann\u00e9es. Avant de revenir plus en d\u00e9tail sur les \u00e9ventuelles cons\u00e9quences de ce rachat, voici quelques chiffres assez renversants :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>69 milliards<\/strong>, c&rsquo;est le PIB de la Bulgarie<\/li>\n\n\n\n<li><strong>38 milliards<\/strong>, c&rsquo;est la valorisation de la seconde plus grosse entreprise dans le jeux-vid\u00e9o (EA Games)<\/li>\n\n\n\n<li><strong>300\u00a0millions<\/strong>, c&rsquo;est le nombre de copies vendues de Call Of Duty depuis sa sortie<\/li>\n<\/ul>\n\n\n\n<p>A travers cette acquisition, <strong>Microsoft envoie un message fort \u00e0 ses concurrents et renforce son positionnement sur le march\u00e9 des jeux-vid\u00e9o<\/strong>. Le g\u00e9ant Am\u00e9ricain n&rsquo;en est pas \u00e0 son premier coup d&rsquo;essai puisqu&rsquo;en Septembre 2020, il a d\u00e9j\u00e0 rachet\u00e9 ZeniMax Media, la maison m\u00e8re du studio Bethesda, mais cette fois-ci il frappe encore plus fort !<\/p>\n\n\n\n<p>Suite au rachat de Activision Blizzard, Microsoft Gaming c&rsquo;est \u00e7a :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/romaindaigmorte.com\/wp-content\/uploads\/2023\/04\/image-13-1024x576.png\" alt=\"\" class=\"wp-image-16105\" srcset=\"https:\/\/romaindaigmorte.com\/wp-content\/uploads\/2023\/04\/image-13-1024x576.png 1024w, https:\/\/romaindaigmorte.com\/wp-content\/uploads\/2023\/04\/image-13-300x169.png 300w, https:\/\/romaindaigmorte.com\/wp-content\/uploads\/2023\/04\/image-13-768x432.png 768w, https:\/\/romaindaigmorte.com\/wp-content\/uploads\/2023\/04\/image-13-18x10.png 18w, https:\/\/romaindaigmorte.com\/wp-content\/uploads\/2023\/04\/image-13-758x426.png 758w, https:\/\/romaindaigmorte.com\/wp-content\/uploads\/2023\/04\/image-13.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Pour les plus curieux voici donc \u00e0 quoi ressemble actuellement ce march\u00e9 qui ne cesse de se concentrer autour des plus gros mastodontes : <strong>Microsoft, Sony et Tencent.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"786\" src=\"http:\/\/romaindaigmorte.com\/wp-content\/uploads\/2023\/04\/image-14-1024x786.png\" alt=\"\" class=\"wp-image-16107\" srcset=\"https:\/\/romaindaigmorte.com\/wp-content\/uploads\/2023\/04\/image-14-1024x786.png 1024w, https:\/\/romaindaigmorte.com\/wp-content\/uploads\/2023\/04\/image-14-300x230.png 300w, https:\/\/romaindaigmorte.com\/wp-content\/uploads\/2023\/04\/image-14-768x590.png 768w, https:\/\/romaindaigmorte.com\/wp-content\/uploads\/2023\/04\/image-14-16x12.png 16w, https:\/\/romaindaigmorte.com\/wp-content\/uploads\/2023\/04\/image-14.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Un mal pour un bien pour Activision ?<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Forc\u00e9ment ce rachat a fait couler beaucoup d&rsquo;encre sur les r\u00e9seaux sociaux et dans la communaut\u00e9 des gamers. Chacun se fait son avis et comme toujours c&rsquo;est mitig\u00e9. Personnellement, je pense qu&rsquo;<strong>un march\u00e9 oligopolistique n&rsquo;est jamais b\u00e9n\u00e9fique pour les clients<\/strong>, et le march\u00e9 du jeux-vid\u00e9o ne fait pas exception.<\/p>\n\n\n\n<p>On voit bien que depuis plusieurs ann\u00e9es, les jeux-vid\u00e9o int\u00e9ressent de plus en plus les gros acteurs, gr\u00e2ce \u00e0 une tendance croissance, <strong>une exposition toujours plus forte et une cible tr\u00e8s jeune et dynamique<\/strong>. Le probl\u00e8me est que <strong>ces gros acteurs ont tendance \u00e0 privil\u00e9gier la croissance par rapport \u00e0 la qualit\u00e9 et \u00e7a se ressent clairement dans les jeux<\/strong>. Ces derni\u00e8res ann\u00e9es, on a assist\u00e9 \u00e0 <strong>une multitude de \u00ab\u00a0remakes\u00a0\u00bb ou de suite sans r\u00e9el apport qualitatif<\/strong>, qui sont des vaches \u00e0 lait pour les \u00e9diteurs mais n&rsquo;apportent vraiment rien de nouveau aux joueurs. La cr\u00e9ativit\u00e9 des studios est <strong>trop souvent brid\u00e9e et on va privil\u00e9gier les jeux \u00ab\u00a0sans risques\u00a0\u00bb, sans nouvelles m\u00e9caniques, sans nouveau gameplay plut\u00f4t que d&rsquo;essayer de sortir des nouvelles licences avec des concepts novateurs<\/strong>. Et \u00e0 cause de ce genre de rachat, j&rsquo;ai peur que la cr\u00e9ativit\u00e9 des nouveaux jeux en prenne un coup.<\/p>\n\n\n\n<p>Cependant, on parle aujourd&rsquo;hui de Activision Blizzard qui est le r\u00e9sultat de l&rsquo;acquisition de Blizzard par Activision il y a maintenant 14 ans. Cette acquisition avait fait extr\u00eamement mal \u00e0 Blizzard qui est l&rsquo;un des studios pr\u00e9f\u00e9r\u00e9s de nombreux joueurs et a mis au monde des licences embl\u00e9matiques telles que W<strong>orld of Warcraft, Starcraft ou encore Overwatch<\/strong>. D&rsquo;autre part Activision est connu dans le milieu du gaming comme une soci\u00e9t\u00e9 \u00e9tant l\u00e0 avant tout pour <strong>engranger un maximum de chiffre d&rsquo;affaires et ayant pour strat\u00e9gie de sortir un maximum de jeux avec beaucoup de r\u00e9currences<\/strong> (1 Call of Duty par an, c&rsquo;est \u00e9norme et forc\u00e9ment il n&rsquo;y a pas grand chose de nouveau&#8230;) et d<strong>es m\u00e9caniques de mod\u00e8le \u00e9conomique tr\u00e8s agressives<\/strong>. Alors que Blizzard est r\u00e9put\u00e9 pour \u00eatre le studio favori des joueurs avec tr\u00e8s peu de licence, un d\u00e9veloppement tr\u00e8s lent mais une communaut\u00e9 extr\u00eamement forte et fid\u00e8le. 2 soci\u00e9t\u00e9s avec 2 strat\u00e9gies compl\u00e8tement antinomiques.<\/p>\n\n\n\n<p>Comme je l&rsquo;avais d\u00e9j\u00e0 mentionn\u00e9 <a rel=\"noreferrer noopener\" href=\"http:\/\/romaindaigmorte.com\/en\/blizzard-creuse-sa-tombe\/\" target=\"_blank\">dans un pr\u00e9c\u00e9dent article<\/a><strong>, ce rachat a caus\u00e9 \u00e9norm\u00e9ment de tort au studio Blizzard et a marqu\u00e9 le d\u00e9but de sa longue descente aux enfers<\/strong>. <strong>Mauvaises d\u00e9cisions, probl\u00e8mes de management interne, rythme de d\u00e9veloppement diff\u00e9rents<\/strong>, on ne peut pas dire que ce mariage a \u00e9t\u00e9 fructueux. Enfin pour couronner le tout, Activision a \u00e9t\u00e9 tr\u00e8s r\u00e9cemment dans la tourmente avec <strong>de nombreux scandales de harc\u00e8lement sexuel en interne<\/strong> ainsi que l&rsquo;omni pr\u00e9sence d&rsquo;un management toxique, dont le CEO Bobby Kotick fait lui-m\u00eame l&rsquo;objet. C&rsquo;est donc dans un contexte particuli\u00e8rement difficile que ce rachat s&rsquo;est op\u00e9r\u00e9.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Une lueur d&rsquo;espoir pour Blizzard<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En tant que fan du studio Blizzard, <strong>je suis donc personnellement satisfait de ce rachat et j&rsquo;esp\u00e8re sinc\u00e8rement comme de nombreux d&rsquo;autres fans que \u00e7a va marquer la fin de cette p\u00e9riode chaotique pour Activision Blizzard.<\/strong><\/p>\n\n\n\n<p> Maintenant de nombreuses questions restent en suspens et <strong>nous n&rsquo;aurons s\u00fbrement pas les r\u00e9ponses avant plusieurs ann\u00e9es puisque le deal sera officialis\u00e9 en Juin 2023<\/strong>, d&rsquo;ici l\u00e0 il est tr\u00e8s probable que les choses n&rsquo;\u00e9voluent pas beaucoup. Mais <strong>je vois ce rachat comme un espoir de faire revivre les licences embl\u00e9matiques de Blizzard et de revoir le mod\u00e8le \u00e9conomique et la strat\u00e9gie d&rsquo;Activision<\/strong> en esp\u00e9rant qu&rsquo;au passage un m\u00e9nage soit fait dans le management de la soci\u00e9t\u00e9. Par rapport \u00e0 ce que je vois de la part de Microsoft Gaming je suis assez optimiste pour le futur, j&rsquo;esp\u00e8re que l&rsquo;avenir me donnera raison et comme de nombreux streamers l&rsquo;ont mentionn\u00e9 \u00e7a peut difficilement \u00eatre pire qu&rsquo;actuellement. <\/p>\n\n\n\n<p><strong>Comme on dit dans le milieu, wait &amp; see !<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Personne ne s&rsquo;y attendait, l&rsquo;annonce est tomb\u00e9e la semaine derni\u00e8re : Microsoft continue de prendre la main&#8230;<\/p>","protected":false},"author":2,"featured_media":16103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[36],"tags":[88,37,38,89],"class_list":["post-1561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","tag-acquisition","tag-gaming","tag-jeux-video","tag-microsoft"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La plus grosse acquisition de l\u2019histoire des jeux vid\u00e9o - Romain Daigmorte - Product Owner Web &amp; 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