{"id":867,"date":"2019-04-10T08:26:32","date_gmt":"2019-04-10T08:26:32","guid":{"rendered":"http:\/\/romaindaigmorte.com\/?post_type=portfolio&#038;p=867"},"modified":"2023-07-26T07:45:31","modified_gmt":"2023-07-26T07:45:31","slug":"orange-football-club","status":"publish","type":"portfolio","link":"https:\/\/romaindaigmorte.com\/en\/portfolio\/orange-football-club\/","title":{"rendered":"Orange"},"content":{"rendered":"<h4 class=\"wp-block-heading\">SITUATION<\/h4>\n\n\n\n<p>Within the Middle East Africa department, the Orange Football Club product is a reference for African football fans on three platforms: Web, Application, Social networks<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">TASKS<\/h4>\n\n\n\n<p>As Social Media Manager, my role was to implement a content strategy for all social networks<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">ACTIONS<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Definition of Orange Football Club product strategy and objectives<\/li>\n\n\n\n<li>Operational and strategic management of the different Orange Football Club pages in 3 languages (French, English, Arabic) \u2013 Facebook, Twitter, Instagram, Youtube, Snapchat\u2026<\/li>\n\n\n\n<li>Monitoring and analysis of performance of Orange Football Club pages: Definition and monitoring of KPIs (optimization of organic reach rate, engagement rate, link click rate), UTM tag campaigns<\/li>\n\n\n\n<li>D\u00e9finition et analyse de campagne sponsoris\u00e9es : AB Testing, travail du wording, ciblage, travail du visuel<\/li>\n\n\n\n<li>Implementation of a Social Gaming strategy: mechanics, UX design, performance and conversion tunnel analysis<\/li>\n\n\n\n<li>Campagnes de communication avec les Community Managers des filiales Africaines Orange<\/li>\n\n\n\n<li>Planning and structuring of the editorial line<\/li>\n\n\n\n<li>Benchmark and reporting<\/li>\n\n\n\n<li>Relationship and exchanges with media agencies, service providers, Community Managers, etc.<\/li>\n\n\n\n<li>Cross-functional work with the application and website teams<\/li>\n\n\n\n<li>Homogenization of the three platforms: editorial line, synergies, traffic redirection, cross-functional campaigns<\/li>\n\n\n\n<li>Daily work with the WEB team, monitoring web performance on Google Analytics<\/li>\n\n\n\n<li>Weekly call with the Abidjan Technocentre about the new features of the mobile application<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">RESULTS<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>4M fans on Facebook<\/li>\n\n\n\n<li>180k followers on Twitter<\/li>\n\n\n\n<li>150k downloads on the mobile application<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"199\" height=\"254\" src=\"http:\/\/romaindaigmorte.com\/wp-content\/uploads\/2023\/04\/image-1.png\" alt=\"\" class=\"wp-image-16025\"\/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Chef de produit digital<\/p>","protected":false},"author":2,"featured_media":16449,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"portfolio_category":[122],"class_list":["post-867","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-alternance"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Orange - Romain Daigmorte - Product Owner Web &amp; Mobile Freelance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/romaindaigmorte.com\/en\/portfolio\/orange-football-club\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orange - Romain Daigmorte - Product Owner Web &amp; Mobile Freelance\" \/>\n<meta property=\"og:description\" content=\"Chef de produit digital\" \/>\n<meta property=\"og:url\" content=\"https:\/\/romaindaigmorte.com\/en\/portfolio\/orange-football-club\/\" \/>\n<meta property=\"og:site_name\" content=\"Romain Daigmorte - Product Owner Web &amp; Mobile Freelance\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-26T07:45:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/romaindaigmorte.com\/wp-content\/uploads\/2019\/04\/Orange-square.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1417\" \/>\n\t<meta property=\"og:image:height\" content=\"1417\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/romaindaigmorte.com\\\/portfolio\\\/orange-football-club\\\/\",\"url\":\"https:\\\/\\\/romaindaigmorte.com\\\/portfolio\\\/orange-football-club\\\/\",\"name\":\"Orange - Romain Daigmorte - Product Owner Web &amp; Mobile Freelance\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/peru-monkey-998591.hostingersite.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/romaindaigmorte.com\\\/portfolio\\\/orange-football-club\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/romaindaigmorte.com\\\/portfolio\\\/orange-football-club\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/romaindaigmorte.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Orange-square.png\",\"datePublished\":\"2019-04-10T08:26:32+00:00\",\"dateModified\":\"2023-07-26T07:45:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/romaindaigmorte.com\\\/portfolio\\\/orange-football-club\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/romaindaigmorte.com\\\/portfolio\\\/orange-football-club\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/romaindaigmorte.com\\\/portfolio\\\/orange-football-club\\\/#primaryimage\",\"url\":\"https:\\\/\\\/romaindaigmorte.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Orange-square.png\",\"contentUrl\":\"https:\\\/\\\/romaindaigmorte.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Orange-square.png\",\"width\":1417,\"height\":1417},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/romaindaigmorte.com\\\/portfolio\\\/orange-football-club\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/romaindaigmorte.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\\\/\\\/romaindaigmorte.com\\\/en\\\/portfolio\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Orange\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/peru-monkey-998591.hostingersite.com\\\/#website\",\"url\":\"https:\\\/\\\/peru-monkey-998591.hostingersite.com\\\/\",\"name\":\"Romain Daigmorte - Chef de projet Web & Mobile Freelance\",\"description\":\"Romain Daigmorte - Product Owner Web &amp; Mobile Freelance\",\"publisher\":{\"@id\":\"https:\\\/\\\/peru-monkey-998591.hostingersite.com\\\/#\\\/schema\\\/person\\\/6d410c2201c9b98fd167562c2fdb0343\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/peru-monkey-998591.hostingersite.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/peru-monkey-998591.hostingersite.com\\\/#\\\/schema\\\/person\\\/6d410c2201c9b98fd167562c2fdb0343\",\"name\":\"RomainDaigmorte\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"http:\\\/\\\/romaindaigmorte.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/PhotoCV.png\",\"url\":\"http:\\\/\\\/romaindaigmorte.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/PhotoCV.png\",\"contentUrl\":\"http:\\\/\\\/romaindaigmorte.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/PhotoCV.png\",\"width\":847,\"height\":815,\"caption\":\"RomainDaigmorte\"},\"logo\":{\"@id\":\"http:\\\/\\\/romaindaigmorte.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/PhotoCV.png\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Orange - Romain Daigmorte - Product Owner Web &amp; Mobile Freelance","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/romaindaigmorte.com\/en\/portfolio\/orange-football-club\/","og_locale":"en_GB","og_type":"article","og_title":"Orange - Romain Daigmorte - Product Owner Web &amp; Mobile Freelance","og_description":"Chef de produit digital","og_url":"https:\/\/romaindaigmorte.com\/en\/portfolio\/orange-football-club\/","og_site_name":"Romain Daigmorte - Product Owner Web &amp; Mobile Freelance","article_modified_time":"2023-07-26T07:45:31+00:00","og_image":[{"width":1417,"height":1417,"url":"https:\/\/romaindaigmorte.com\/wp-content\/uploads\/2019\/04\/Orange-square.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/romaindaigmorte.com\/portfolio\/orange-football-club\/","url":"https:\/\/romaindaigmorte.com\/portfolio\/orange-football-club\/","name":"Orange - Romain Daigmorte - Product Owner Web &amp; Mobile Freelance","isPartOf":{"@id":"https:\/\/peru-monkey-998591.hostingersite.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/romaindaigmorte.com\/portfolio\/orange-football-club\/#primaryimage"},"image":{"@id":"https:\/\/romaindaigmorte.com\/portfolio\/orange-football-club\/#primaryimage"},"thumbnailUrl":"https:\/\/romaindaigmorte.com\/wp-content\/uploads\/2019\/04\/Orange-square.png","datePublished":"2019-04-10T08:26:32+00:00","dateModified":"2023-07-26T07:45:31+00:00","breadcrumb":{"@id":"https:\/\/romaindaigmorte.com\/portfolio\/orange-football-club\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/romaindaigmorte.com\/portfolio\/orange-football-club\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/romaindaigmorte.com\/portfolio\/orange-football-club\/#primaryimage","url":"https:\/\/romaindaigmorte.com\/wp-content\/uploads\/2019\/04\/Orange-square.png","contentUrl":"https:\/\/romaindaigmorte.com\/wp-content\/uploads\/2019\/04\/Orange-square.png","width":1417,"height":1417},{"@type":"BreadcrumbList","@id":"https:\/\/romaindaigmorte.com\/portfolio\/orange-football-club\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/romaindaigmorte.com\/en\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/romaindaigmorte.com\/en\/portfolio\/"},{"@type":"ListItem","position":3,"name":"Orange"}]},{"@type":"WebSite","@id":"https:\/\/peru-monkey-998591.hostingersite.com\/#website","url":"https:\/\/peru-monkey-998591.hostingersite.com\/","name":"Romain Daigmorte - Chef de projet Web & Mobile Freelance","description":"Romain Daigmorte - Product Owner Web &amp; Mobile Freelance","publisher":{"@id":"https:\/\/peru-monkey-998591.hostingersite.com\/#\/schema\/person\/6d410c2201c9b98fd167562c2fdb0343"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/peru-monkey-998591.hostingersite.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Person","Organization"],"@id":"https:\/\/peru-monkey-998591.hostingersite.com\/#\/schema\/person\/6d410c2201c9b98fd167562c2fdb0343","name":"RomainDaigmorte","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"http:\/\/romaindaigmorte.com\/wp-content\/uploads\/2023\/05\/PhotoCV.png","url":"http:\/\/romaindaigmorte.com\/wp-content\/uploads\/2023\/05\/PhotoCV.png","contentUrl":"http:\/\/romaindaigmorte.com\/wp-content\/uploads\/2023\/05\/PhotoCV.png","width":847,"height":815,"caption":"RomainDaigmorte"},"logo":{"@id":"http:\/\/romaindaigmorte.com\/wp-content\/uploads\/2023\/05\/PhotoCV.png"}}]}},"_links":{"self":[{"href":"https:\/\/romaindaigmorte.com\/en\/wp-json\/wp\/v2\/portfolio\/867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/romaindaigmorte.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/romaindaigmorte.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/romaindaigmorte.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/romaindaigmorte.com\/en\/wp-json\/wp\/v2\/comments?post=867"}],"version-history":[{"count":4,"href":"https:\/\/romaindaigmorte.com\/en\/wp-json\/wp\/v2\/portfolio\/867\/revisions"}],"predecessor-version":[{"id":16454,"href":"https:\/\/romaindaigmorte.com\/en\/wp-json\/wp\/v2\/portfolio\/867\/revisions\/16454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/romaindaigmorte.com\/en\/wp-json\/wp\/v2\/media\/16449"}],"wp:attachment":[{"href":"https:\/\/romaindaigmorte.com\/en\/wp-json\/wp\/v2\/media?parent=867"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/romaindaigmorte.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}